Avicii: In The Studio With Future Music Magazine issue 245 Extended Trailer
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As the NME nears its 60th birthday, has its influence in music world waned?
One of the perils of being an institution is that you get gossiped about. So it is with the NME , the totemic name in British music journalism.
In recent weeks, following the announcement the music weekly's circulation had fallen to 27,650, the music industry has been abuzz with rumours: its staff have been told to ditch the coverage of guitar bands and concentrate on urban music; one issue before Christmas was bought by just 12,000 people; it will be going free any day now.
All untrue, according to Krissi Murison, the NME's 30-year-old editor. "There hasn't been an edict from me," she says of the first suggestion. "Categorically untrue," she responds to the second. "Free is not something we're looking at," she offers to the third.
The New Musical Express was born in March 1952 and, as it approaches its 60th birthday next month – and with its annual awards taking place at the Brixton Academy in London on Wednesday – it has much to be proud of. There's a widespread consensus, too, that Murison has done a decent job since taking over in July 2009.
